Spirituality – New Age (Part 7)

History

Emergence and Development: c. 1970-2000

Sutcliffe argued that between circa 1967 and 1974, the “emblem” of the “New Age” came to be passed from the “subcultural pioneers” of alternative spirituality groups such as that at Findhorn to the wider array of “countercultural baby boomers”, and that as that happened, there was a “fundamental tranformation in meaning” of the term “New Age”; whereas it had once referred specifically to a coming era, at this point it came to be used in a wider sense to refer to a variety of humanistic activities and practices. The counterculture of the 1960s had rapidly declined by the start of the 1970s, in large part due to the collapse of the commune movement, but it would be many former members of the counter-culture and hippy subculture who subsequently became early adherents of the New Age movement. The exact origins of the New Age movement remain an issue of debate; Melton asserted that it emerged in the early 1970s, whereas Hanegraaff instead traced its emergence to the latter 1970s, adding that it then entered its full development in the 1980s. This early form of the movement was based largely in Britain and exhibited a strong influence from Theosophy and Anthroposophy. Hanegraaff termed this early core of the movement the New Age sensu stricto, or “New Age in the strict sense”.

In the latter part of the 1970s, the New Age movement expanded to cover a wide variety of alternative spiritual and religious beliefs and practices, not all of which explicitly held to the belief in the Age of Aquarius, but which were nevertheless widely recognised as being broadly similar in their search for “alternatives” to mainstream society. In doing so, the “New Age” became a banner under which to bring together the wider “cultic milieu” of American society. Hanegraaff terms this development the New Age sensu lato, or “New Age in the wider sense”. Stores that came to be known as “New Age shops” opened up, selling related books, magazines, jewellery, and crystals, and they were typified by the playing of New Age music and the smell of incense. This probably influenced several thousand small metaphysical book- and gift-stores that increasingly defined themselves as “New Age bookstores”, while New Age titles came to be increasingly available from mainstream bookstores and then websites like Amazon.com.

Luc Paquin